ÆRA Components is a premium cycling brand, specialising in high quality and innovative cycling components.
"The spirit of adventure is something that we all inherently have, whether we know it or not. At ÆRA we all love to explore and think there is no better way to explore than by bike. ÆRA was inspired by our own adventures and exploration by bike on roads and tracks nearby and far afield, on less travelled and forgotten roads.
It’s this appetite for adventure that led to our development of wheels and components that are designed to complement our ambitions on the bike and never to hold us back from exploring." - ÆRA Components
The brief was to create a range of studio based video shorts; to raise the brand's profile on social platforms, increase customer awareness, and drive traffic to the ÆRA website.
ÆRA No. 1 AR|55 Carbon Wheels - Black Marble Edition
The team at ÆRA commissioned Space Lab Studio to create a promotional short video of their newly released flagship wheelset. These wheels feature 24ct gold leaf Æ logos, British-made hubs and a range of subtle yet important details that we need to capture in camera to show the product off to the best of our ability.
We shot the video on a black backdrop to ensure the gold leaf details popped in camera and with the correct lighting we were also able to highlight the "black marble" carbon fibre weave that set these wheels apart from the competition.
As featured on the recently launched J.Laverack Aston Martin .1R hyperbike.
ÆRA No.1 Hubs
The ÆRA No. 1 hubs designed, engineered and assembled in the UK, and are the brand's top tier hubs - perfect for the varied UK weather that we know and love.
The short was created in tandem with the ÆRA No.1 Bottom Bracket video for the brand's social channels.
ÆRA No. 1 Bottom Bracket
The ÆRA No. 1 Bottom Bracket is Designed, engineered and manufactured in the UK, and is their top tier bottom bracket, designed to perform faultlessly in all conditions and is made in small batches.
The short was created in tandem with the ÆRA No.1 Hubs video for the brand's social channels.
ÆRA Component Product Range Short
To highlight the range of products on offer from ÆRA, we were tasked with creating a short, energetic video to showcase virtually all the products on offer. The aim to was create a video reel that would engage with audiences on social media and create intrigue to drive traffic to the ÆRA website.
Due to the large number of products in the range, uptempo music and quick cuts were used to keep the video snappy to retain engagement beyond the opening shots of the video.